About this programme
Master of Business - Major in Marketing is a Master's Degree programme at BI Norwegian Business School in Oslo, taught in English. It runs for 2 years and carries 120 ECTS credits. The register gives Oslo as the campus town. It lists the degree as Master. BI Norwegian Business School is a private institution in Oslo.
How it compares
Master of Business - Major in Marketing is one of 4 English-taught Marketing programmes at Master's Degree level in the register, offered by 2 institutions. 4 of them list an annual fee for students from outside the EU, EEA and Switzerland, from NOK 166,700 to NOK 204,000; this programme lists NOK 166,700 a year. 1 is recorded as free for EU, EEA and Swiss students.
What you will study
What you study
This major ties marketing closely to economics and decision-making. You learn to understand customers and markets, then turn that insight into choices on product, price, communication and channels that create profitable growth. Teaching is research-based and practical: you work with real cases, use qualitative and quantitative methods, run tests, and focus on the metrics that show impact.
The programme sets out what you will learn to do:
- Analyse customers and markets with qualitative and quantitative methods and interpret findings correctly.
- Turn insight into strategy: segmentation, target groups, positioning, a clear value proposition and a go-to-market plan.
- Set prices and offers that protect margins and grow long-term customer value.
- Plan and improve customer journeys and digital activity across channels using measurement and experimentation.
- Show marketing's effect on revenue and profitability, and communicate clear recommendations across marketing, finance, sales and product, while making responsible choices on ethics, privacy and sustainability.
Admission, language and next steps
The degree is a Master of Business, Major in Marketing, worth 120 ECTS over two years at BI Norwegian Business School in Oslo. BI is a private institution and sets its own tuition fees. Teaching is in English.
To be considered you must meet the admission requirements for all Master of Science programmes at BI, plus the programme specific admission requirements for the Master of Science in Business. Check the programme page for exactly what those requirements are and how to document them.
The priority application deadline is 1 March. After that BI offers rolling admission based on availability, so applying early matters if you want a place. Confirm the deadline, the application system and the fee details on BI's own programme page before you apply.
Job opportunities after graduating
- Marketing analysis and customer insight
- Pricing and offer development
- Digital marketing and customer journey work
- Marketing measurement and experimentation
- Go-to-market planning
- Roles bridging marketing, finance, sales and product
Before you apply
Master’s applications go straight to BI Norwegian Business School, not through the national admission service (NUCAS). Study in Norway states that you need a bachelor’s degree comparable to a Norwegian bachelor’s degree (180 ECTS), including courses equal to at least one and a half years of full-time study relevant to the programme. The institution lists its deadline as: Priority application deadline is 1 March. BI offers rolling admission thereafter, based on availability. Deadlines are set by each institution for each programme, so confirm yours. Entry requirements and language tests are also set by the institution, so start from the official programme page. Our guides cover tuition fees, study permits and housing.
Facts on this page come from the Study in Norway register, the official English-programme list run by HK-dir, the Norwegian Directorate for Higher Education and Skills. Fees are in NOK as the institution lists them. "Not listed" means the register has no figure, not that the programme is free. Always confirm requirements, fees and deadlines with the institution.
Quick answers
Is Master of Business - Major in Marketing taught in English?
Yes. The Study in Norway register, run by HK-dir, lists it as an English-taught programme at BI Norwegian Business School. Only English-taught degree programmes are included here.
How long does it take?
The register records 2 years of study and 120 ECTS credits. Sixty ECTS credits are one academic year of full-time study.
Where is it taught?
The register lists Oslo as the campus town for this programme at BI Norwegian Business School.
How do I apply?
Master’s applications go straight to the institution, not through the national admission service (NUCAS). Study in Norway states that you need a bachelor’s degree comparable to a Norwegian bachelor’s degree (180 ECTS), including courses equal to at least one and a half years of full-time study relevant to the programme, and some programmes require a minimum grade average. BI Norwegian Business School publishes its requirements on the programme page.
When is the application deadline?
Each institution sets and publishes its own deadline for each programme, and the dates can differ between applicants from outside the EU/EEA, EU/EEA applicants and Nordic applicants. As BI Norwegian Business School lists it: Priority application deadline is 1 March. BI offers rolling admission thereafter, based on availability. Confirm the date for your own situation on the programme page at BI Norwegian Business School.
What does it cost?
Students from outside the EU, the EEA and Switzerland pay NOK 166,700 a year, as BI Norwegian Business School lists it. For students from the EU, the EEA and Switzerland the record shows NOK 128,200 a year. Fees are in NOK as the institution lists them. Every student also pays a semester fee of about NOK 1,000 to the student welfare organisation linked to the institution.
Do I need a permit to study there?
Students from outside the EU, the EEA and Switzerland need a study permit from the Norwegian Directorate of Immigration (UDI). UDI asks for proof of admission, housing and funds of NOK 15,488 a month or NOK 170,368 a year (2026/27), on top of any tuition fee. A study permit allows work of up to 20 hours a week during term and full time in the holidays. Students from the EU, the EEA and Switzerland register with the police within three months of arrival instead.
Is this programme officially listed?
It comes from the Study in Norway register at studyinnorway.no, the English-programme list run by HK-dir, the Norwegian Directorate for Higher Education and Skills. The programme page at BI Norwegian Business School is linked from this page so you can compare.