Master in Marketing and Brand Management

Master in Marketing and Brand Management is one of 4 English-taught Marketing programmes at Master's Degree level in the register, offered by 2 institutions. 4 of them list an annual fee for students from outside the EU, EEA and Switzerland, from NOK 166,700 to NOK 204,000; this programme lists NOK 204,000 a year. 1 is recorded as free for EU, EEA and Swiss students.

The Marketing and Brand Management profile is part of NHH's Master in Economics and Business Administration, a 120 ECTS degree taught in English over two years in Bergen. It gives you the analytical and empirical tools to understand consumers and make marketing decisions.

What you study

The profile has two main foci. Brand and marketing strategy and management covers consumer understanding, marketing mix decisions and how to gather relevant information. Marketing analytics focuses on data driven techniques and analytical models for marketing decisions. Innovation runs through both: many new ideas fail because they do not fit consumer wants and needs, so courses look at using marketing to improve the success potential of innovations.

You take three mandatory courses (22.5 ECTS): MBM401B Consumer behavior, one method course (MBM400A Research for brand decisions, which is theory driven with a focus on experiments, or MBM437 Introduction to data science for marketing, which takes a data driven approach), and one advanced course (MBM402B Brand management or MBM433 Customer analytics in a digital world). You can take both method courses or both advanced courses for broader competence.

Electives (minimum 22.5 ECTS) let you specialise. The page suggests two tracks. Marketing management includes MBM428 Product development and design, MBM424 Market communication effectiveness, MBM431 Commercialization of innovations and NBD413 Technology adoption and consumer psychology. Marketing analytics includes MBM436 Strategic marketing analytics for digital businesses, BAN402 Decision modeling in business and BAN404 Predictive analytics with R. General courses include MBM432 Sustainable marketing and MBM435 International marketing. You must also take at least 7.5 ECTS in Ethics, Responsibility and Sustainability (ERS); BUS446, ETI401 and ECN421 are approved within this major.

How the programme is organised

Mandatory courses are encouraged in the first two semesters. The tracks are suggestive recommendations, not fixed paths: you can combine courses as you like as long as you meet the mandatory requirements. The coursework prepares you for the independent Master's thesis (MBMTHE, 30 ECTS) in the fourth semester. Teaching uses both conceptual and empirical tools, with method courses built around experiments or data science.

Who it suits

Marketing here combines analytical and creative skills. You need analysis to identify preferences, segments and the implications of different strategies, and creativity to come up with product and communication ideas and business models. The profile suits students aiming for management consulting, larger organisations, governmental agencies, marketing departments, or entrepreneurial activity. It also gives a foundation for PhD studies.

Admission, language and next steps

The programme is taught in English. Admission requirements and application details are set by NHH; check the programme page for the exact process and deadlines. Students from the EU/EEA and Switzerland are normally exempt from tuition fees at state institutions, while other degree students normally pay a fee set by the institution. NHH is a specialised university, not a university college.

Master’s applications go straight to NHH Norwegian School of Economics, not through the national admission service (NUCAS). Study in Norway states that you need a bachelor’s degree comparable to a Norwegian bachelor’s degree (180 ECTS), including courses equal to at least one and a half years of full-time study relevant to the programme. Deadlines are set by each institution for each programme, so confirm yours. Entry requirements and language tests are also set by the institution, so start from the official programme page. Our guides cover tuition fees, study permits and housing.