About this programme
Master in Strategic Marketing Management is a Master's Degree programme at BI Norwegian Business School in Oslo, taught in English. It runs for 2 years and carries 120 ECTS credits. The register gives Oslo as the campus town. It lists the degree as Master. BI Norwegian Business School is a private institution in Oslo.
How it compares
Master in Strategic Marketing Management is one of 4 English-taught Marketing programmes at Master's Degree level in the register, offered by 2 institutions. 4 of them list an annual fee for students from outside the EU, EEA and Switzerland, from NOK 166,700 to NOK 204,000; this programme lists NOK 166,700 a year. 1 is recorded as free for EU, EEA and Swiss students.
What you will study
BI Norwegian Business School is a private institution in Oslo. The Master in Strategic Marketing Management is a two-year, 120 ECTS degree taught in English, built around data-driven, customer-oriented marketing.
What you study
The programme trains you to analyse data, understand customers and make value-creating decisions about digital marketing, innovation, pricing, relationships and sustainable business strategies for market growth. You work with both quantitative and qualitative methods, analyse real cases, and design and evaluate marketing strategies.
You should come out with an in-depth understanding of key marketing topics: customer experience, innovation, pricing, relationship management and performance marketing. The degree also covers how marketing contributes to value creation, digital marketing, and how to critically assess marketing problems and give data-driven recommendations. You learn to design, execute and evaluate campaigns across several channels, and to shape pricing and innovation strategies that support growth and profitability. Ethics, sustainability, privacy and stakeholder interests are part of the decision-making you practise.
How the programme is organised
Teaching is research-based and practical. You use quantitative and qualitative methods, work through real cases, and design and evaluate marketing strategies. The programme runs over two years in Oslo.
You can tailor the degree. BI offers exchange partnerships with more than 200 schools, from Switzerland to South Korea. You can take an internship that combines real-world experience with earning credits, choose from a number of elective courses, or take a Double Degree and earn two master's degrees in the time it takes to complete one.
Who it suits
This suits someone who wants to lead marketing with evidence rather than instinct. If you like the mix of consumer psychology, marketing research and statistical methods, and you want to build strong brands on top of that, the programme fits. The blend of human insight, analytical expertise and business acumen is what BI says makes graduates stand out.
Admission, language and next steps
You apply to a full-time Master programme at BI. The priority application deadline is 1 March, and after 1 March applications are accepted on a rolling basis. Check the programme page for the programme-specific admission requirements and for the application system. Teaching is in English.
BI offers scholarships for eligible applicants, with their own eligibility requirements and deadlines. Tuition is invoiced per semester and adjusted annually, and it includes access to lectures and the standard examination fee. Students from the EU/EEA and Switzerland are normally exempt from tuition fees at state institutions; at BI, different rates apply to students from countries outside the EU/EEA and Switzerland, and certain exceptions and variations may apply. Read the tuition page for the details.
Job opportunities after graduating
- Strategic marketing manager
- Product manager
- Brand manager
- Marketing research specialist
- UX and customer insight consultant
- Digital and performance marketing manager
- Pricing and revenue manager
- B2B marketing and sales manager
Before you apply
Master’s applications go straight to BI Norwegian Business School, not through the national admission service (NUCAS). Study in Norway states that you need a bachelor’s degree comparable to a Norwegian bachelor’s degree (180 ECTS), including courses equal to at least one and a half years of full-time study relevant to the programme. The institution lists its deadline as: Priority application deadline for Master of Science: 1 March After 1 March, applications are accepted on a rolling basis. Deadlines are set by each institution for each programme, so confirm yours. Entry requirements and language tests are also set by the institution, so start from the official programme page. Our guides cover tuition fees, study permits and housing.
Facts on this page come from the Study in Norway register, the official English-programme list run by HK-dir, the Norwegian Directorate for Higher Education and Skills. Fees are in NOK as the institution lists them. "Not listed" means the register has no figure, not that the programme is free. Always confirm requirements, fees and deadlines with the institution.
Quick answers
Is Master in Strategic Marketing Management taught in English?
Yes. The Study in Norway register, run by HK-dir, lists it as an English-taught programme at BI Norwegian Business School. Only English-taught degree programmes are included here.
How long does it take?
The register records 2 years of study and 120 ECTS credits. Sixty ECTS credits are one academic year of full-time study.
Where is it taught?
The register lists Oslo as the campus town for this programme at BI Norwegian Business School.
How do I apply?
Master’s applications go straight to the institution, not through the national admission service (NUCAS). Study in Norway states that you need a bachelor’s degree comparable to a Norwegian bachelor’s degree (180 ECTS), including courses equal to at least one and a half years of full-time study relevant to the programme, and some programmes require a minimum grade average. BI Norwegian Business School publishes its requirements on the programme page.
When is the application deadline?
Each institution sets and publishes its own deadline for each programme, and the dates can differ between applicants from outside the EU/EEA, EU/EEA applicants and Nordic applicants. As BI Norwegian Business School lists it: Priority application deadline for Master of Science: 1 March After 1 March, applications are accepted on a rolling basis. Confirm the date for your own situation on the programme page at BI Norwegian Business School.
What does it cost?
Students from outside the EU, the EEA and Switzerland pay NOK 166,700 a year, as BI Norwegian Business School lists it. For students from the EU, the EEA and Switzerland the record shows NOK 128,200 a year. Fees are in NOK as the institution lists them. Every student also pays a semester fee of about NOK 1,000 to the student welfare organisation linked to the institution.
Do I need a permit to study there?
Students from outside the EU, the EEA and Switzerland need a study permit from the Norwegian Directorate of Immigration (UDI). UDI asks for proof of admission, housing and funds of NOK 15,488 a month or NOK 170,368 a year (2026/27), on top of any tuition fee. A study permit allows work of up to 20 hours a week during term and full time in the holidays. Students from the EU, the EEA and Switzerland register with the police within three months of arrival instead.
Is this programme officially listed?
It comes from the Study in Norway register at studyinnorway.no, the English-programme list run by HK-dir, the Norwegian Directorate for Higher Education and Skills. The programme page at BI Norwegian Business School is linked from this page so you can compare.